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HARPERCOLLINS Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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HARPERCOLLINS Dan Ariely 2 Books Collection Set By Dan Ariely (The Honest Truth About Dishonesty, Predictably Irrational)
The Honest Truth About Dishonesty Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles Predictably Irrational and The Upside Of Irrationality have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves 'wishfully blind' to the blindingly obvious? Predictably Irrational Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
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HARPERCOLLINS How to Build a Car: The Autobiography of the Worlds Greatest Formula 1 DesignerThe world s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain s greatest engineers and this is his fascinating, powerful memoir. How to Build a Car explores the story of Adrian s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he s been involved. A true engineering genius, even in adolescence Adrian s thoughts naturally emerged in shape and form he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna s death during his time at Williams in 1994. Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian s remarkable life story, precisely what makes Formula One so thrilling its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.14,99 £*Shipping: 2,99 £Secure redirect to the provider
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HARPERCOLLINS Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan ArielyWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.1,99 £*Shipping: 1,99 £Secure redirect to the provider
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HARPERCOLLINS Dan Ariely 2 Books Collection Set By Dan Ariely (The Honest Truth About Dishonesty, Predictably Irrational)The Honest Truth About Dishonesty Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles Predictably Irrational and The Upside Of Irrationality have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves 'wishfully blind' to the blindingly obvious? Predictably Irrational Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.8,39 £*Shipping: 2,99 £Secure redirect to the provider
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HARPERCOLLINS How to Build a Car: The Autobiography of the Worlds Greatest Formula 1 DesignerThe world s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain s greatest engineers and this is his fascinating, powerful memoir. How to Build a Car explores the story of Adrian s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he s been involved. A true engineering genius, even in adolescence Adrian s thoughts naturally emerged in shape and form he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna s death during his time at Williams in 1994. Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian s remarkable life story, precisely what makes Formula One so thrilling its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.14,99 £*Shipping: 2,99 £Secure redirect to the provider
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